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Somebody recently asked me a very loaded question. It went a bit like this: “How much should I pay for a website? I’ve had a few quotes, and it looks like I can get one for about £500 – is that right?” It’s hard to know where to start with a question like that, but…Details
Thanks to Richard Hillsdon at Tekeez for this month’s Guest Blog.
Usually, when you want to send a file to someone else, you email it as an attachment.
The problem is, email was never designed to send files, and each time you attach a file to an email the attachment grows in size up to 10x – so you end up sending a much larger file than you intended.Details
Everyone will tell you that small businesses need to have a presence on Facebook. After all, it’s a great way to keep in contact with clients and prospects and potentially gain new leads, right?
You know what happens next – you start with enthusiasm, then get discouraged when there’s little immediate impact on sales. Your page gets neglected and ends up full of cobwebs and tumbleweed. Then you say, “Yeah – I tried Facebook, but it doesn’t really work for my business…”Details
Are you merely a flag-waver – or are you a valuable resource to your connections on LinkedIn?
The answer to that question will be the difference between wasting your time and energy on the business networking site or making the most of your presence there.
Finding out what will make that difference is a crucial piece of knowledge.Details
As digital marketing continues to evolve, so do the techniques used to generate leads via the web.
The primary method used to increase web-leads was traditionally search engine optimisation, but due to years of abuse, unethical practices and unsustainable marketing techniques, businesses are now having to spread their risk. This isn’t necessarily a bad thing.Details
Businesses completely rely on email and their website for communications. Websites also provide the online public “face” for their business, and yet, over 80% of them have no control over their domain name, email systems or website and hosting.Details
We like to finish knowing we’re all set for a prosperous New Year, so we’ve
made a, “Things I Need To Remember To Do Before I Leave The Office And Totally Devote Myself To Christmas” list.
Today the last of the poppies have been removed from the moat at the Tower of London. The awe-inspiring display moved five million people to come and pay tribute to the 888,246 British and Colonial soldiers who lost their lives fighting for Britain during World War One.Details
Many people think Kodak were too slow to recognise the threat posed by digital cameras, but in fact, Kodak invented the first digital camera in 1975!
However instead of developing it, they sat on it – they didn’t want to damage their highly profitable film business.Details
We’re told that technology will make things easier for us. So why do we spend so much time fighting our gadgets? Trying to get email accounts set up, looking for lost passwords, struggling to set up ‘smart’ phones and wading through the complexities of the very gear that is supposed to IMPROVE our lives? Now,…Details
Remember when one of the world’s most profitable brands made a huge branding mistake?
In 1985 Coca-Cola introduced a new formula, in reaction to Pepsi’s growing market share. But people hated it.
In fact, Coca-Cola damaged their brand loyalty with one simple act.Details
If you try to be everything to everyone, you end up being nothing to no one. Here’s how to stand out in the right crowd and find your market niche: 1. Concentrate on a Niche Market In today’s competitive business climate, you have to separate yourself from the pack – you have to create a niche.…Details
Things Your Stuff Can Already Do That You Might Not Know About
Here’s my quick list of Things Your Stuff Can Already Do That You Might Not Know About.Details
Lots of businesses use YouTube to embed video in their websites.
There are loads of benefits, including higher SEO, longer page visits and greater customer engagement. However, checking one little button can undo all of that good stuff and have people leaving your site in droves.Details
Have you ever taken on a new client only to discover you’ve signed on with a nightmare? Not long after the engagement starts, you come to realize that this client needs constant attention. They are unorganized and unprepared. They take forever to make a decision. They don’t listen to your advice. They try to tell you how to do your job.
This is not a client problem. This is a leadership problem.Details
We’re talking about an investment in your Brand Clarity.
Your visual identity (the visible representation of your brand) is only the tip of the iceberg. A brand mostly consists of the emotional and psychological position a company holds with its audience.Details
We have a problem. There is simply too much choice and consumers are bombarded with information.
How does an average person cope with the current media explosion? Studies on the sensitivity of the human brain have established the existence of a phenomenon called “sensory overload”.Details
Choosing names that say what your business does on the tin may not be the best approach to choosing domain names online, despite it being an approach many businesses have adopted in the past.
However, whilst in the past descriptive domain names may have given businesses certain advantages online, recent changes to Google’s algorithm at the end of 2012 have done away with many of these previous benefits.Details
Your website is usually your client or service user’s first point of contact, and needs an interface which is clear and easy to navigate, while maintaining the integrity of your organisation’s corporate image and brand values. There’s a lot that can be done online, but that doesn’t mean squeezing every flashy feature into your site, just because it’s possible.Details
How can you be sure your website isn’t rubbish?
Your website might be beautifully designed, use cutting edge technology and come up on the first page of Google – and still be rubbish!
But surely great design + great functionality + great SEO = great website? Not necessarily. Here’s why…Details