Testimonials, they are a great way of communicating the ‘proof in the pudding’ to your clients
However, can you tell me what is wrong with the testimonial below:
“Hi Sheila, it was great to see you last weekend. Just wanted to say a big thank you for the amazing work on designing my kitchen.” – L Rice, Slough
Can you spot the error? I can name a few…
- It’s far too chatty – it comes across as unprofessional. We’re not ear-wigging on a phone call between you and your client
- It’s far too vague – what was the client’s problem? What did you do to help? How did you make a difference to them?
- It doesn’t mention services – you really should mention and link your services. The story from your client will be an advert in itself for your services! 🙂
Take Dr Gurs Sehmi for example
We redesigned and build Dr Sehmi’s website’s cosmetic dentistry site, you can see it here. Dr Sehmi had some amazing transformation testimonials from his patients. A perfect example of how the solution benefited the client on a much deeper level – improving their day to day life and how they feel about themselves.
Gurs Sehmi website before
Gurs Sehmi website after
Simply naming testimonials ‘transformations’, this immediately made the content more enticing for clients. It gave them something to relate to as the testimonials became more of a personal story than a ‘here’s what he did.’
We brought Dr Sehmi’s testimonials to the forefront of the website, making them sliders. They acted as a pathway to the relevant service that the client is looking for.
Dr Sehmi’s transformations explained what life was like for the patient before treatment, why they approached Dr Sehmi and how he helped. Most importantly, how they benefited and what life is like for them now. We linked to mentioned services within the transformation story. You can read Dr Sehmi’s transformations here, they are truly amazing!
There is no harm in cutting testimonials down, it doesn’t have to be a word for word transcript of what your client said. People will lose interest. Keep it short, sharp and to the point. You can pick out the main gems that you want to highlight, making sure the problem and solution is explained.
Written by: Alessandra Mace, Lead Designer at Clear & Creative
Alessandra loves Horror films and is a self-confessed Zumba fitness addict.
When she’s not designing awesome websites and marketing for our clients, you’ll find her mooching around vintage festivals and antique shops.
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