Oxford Garden Design offers a professional Garden Design service, a Garden Maintenance service and Garden Landscaping in Oxfordshire.
Sheena Marsh of Oxford Garden Design approached us originally to improve the SEO on her website and set up a Google Adwords campaign to attract more leads after a drop in enquiries.
It soon became evident that Oxford Garden Design needed much more than SEO improvement – and we were the team to do it.
Delving in the back end of the website, we discovered hidden gems of content. Sheena had written some brilliant garden design inspiration articles. Sadly, they had been hidden underneath the page ‘blog.’ When you think of the term ‘blog’, you typically think of a daily update about what you’re doing that day (you can read our article about why blogs are boring here).
By simply renaming the blog ‘garden inspiration’ immediately made the content much more enticing, as people would be gaining advice from reading the article. By using a category filter, users could switch between articles they may be particularly interested in such as Autumn garden ideas or front garden ideas. By separating the articles into seasons, we could feature the current season on main pages. Every article had a free estimate call to action form, allowing Sheena to collate a database of leads.
We discovered amazing before and after case studies hidden within the blog page
How could users find these within the blog section? The articles were very hard to find, most of them hidden by a ‘read more’ link. We separated these and fed them into a garden transformation page and featured them on other main pages, showing all the inspiration articles.
Within each transformation case study, we linked to the relevant garden service mentioned and again, adding a free estimate call to action. Bringing the transformations and testimonials to the forefront of the website allowed users to see the amazing gardens Oxford Garden Design creates. We also added share buttons so that Sheena could share her inspirational articles across social media.
Amongst the articles, we also discovered articles that were related to news within Oxford Garden Design itself such as interviews with the BBC and awards they’ve won. On their Youtube account, we found TV clips of Oxford Garden Design featured on BBC news, so we made these into articles featured on the website. We felt the Oxford Garden Design news had been better suited in the About section, so we created a separate page for this.
Creating a clearer user journey
We tidied up the rest of the website, making the overall look much more consistent with the Oxford Garden Design brand. The user journey had been simplified, enabling the main garden services to be clearer to users. We featured Garden Transformations within each garden service landing page.
In addition to this, we improved the SEO of the website by loading the pages with relevant key words and locations and improved the speed of the website. To improve the user journey through the website, we also tidied up the menu navigation. There had been hidden links to key pages such as the Garden Design Process buried within pages that were not available in the navigation. We brought these into the website navigation and segmented the menu into clearer sections.
It was a great pleasure to work with Sheena, and we’re really excited to hear the difference it has made to her enquiries already!