Infographics are a beautifully simplistic way of communicating a message to your audience.
OmPrompt approached us to design an infographic to advertise their new business forecasting product ‘WindScreen’. The deadline had been tight, they were due to present the infographic as at fast approaching event.
Our aim had been to simplify the content right down into a visual, easy to understand way. The key message needed to be short and to the point – an infographic style would lend perfectly to this. Keeping each slide segmented down and enticing users to click through.
We kept the overall look very simple, using minimal colours to keep a bold, modern look. As the user clicks through the slideshow, the delivery van moves forward and becomes more visible to communicate a clearer business forecast as a result of OmPrompt’s WindScreen product. A clear call to action of what users would need to do next made the infographic an ideal lead generation piece.
- Story board planning
- Infographic design