The Division of Structural Biology liked the website we created for Simon Davis Lab in Oxford and approached us to redesign their Instruct-Eric website. Of course, we were more than happy to help them out.
Instruct is a research infrastructure connecting 16 countries across Europe which recently became a European Research Infrastructure Consortium (ERIC). They make tools in Structural Biology available to researchers, post doctoral and senior scientists. Their previous website had been a classic case of simply ‘adding on’ content over time, with no restructuring the navigation and pathways to accompany new content. Over time, the website became clunky and difficult to navigate. There had been no specific clear pathways for their users, making it difficult for them to access tools.
Creating a content plan allowed for a positioning of clear pathways through the site based on the visitor’s position and interests. Each pathway clearly explained the offering for each user offering advice and guidance to those who were unsure. This helped to guide people through where they wanted to go, and what available tool they may want to book. What’s more, this made it easier for users to access research and tools, so everyone in the consortium can better share knowledge and insight. We also created clear Calls to Action to further clarify the user pathways.
In particular the user journey for booking an instrument had been unnecessarily layered, sending users into a circle of links. We condensed this journey down and simplified it into stages, so that the Call to Action is always clear. By colour-coding related pages and using a breadcrumb trail, users can now clearly see where they are in the site and how they got there.
We started with a set of wireframes and designs, plotting and testing the user’s journey through the website and set up filtering tools for Instruct-ERIC’s many articles, segmenting them for user clarity.
This has been a fascinating organisational project to work on, exploring the user experience journey and the behaviour of Instruct’s target audience. We’re really looking forward to working with Instruct again in the future!