Bare UK is an expert Hair Removal and Skin Rejuvenation salon based in Oxford. We recently redesigned their website for them, you can see it here.
The previous website lacked a sense of warmth and clarity of services offered, the images were quite dark too. Choosing warm, bright images of real people communicated Bare UK’s target market and Julie from Bare UK’s warm, approachable nature.
Julie from Bare UK had the most amazing testimonials however they were hidden away on the website, we brought them to the fore front of the website with new imagery. The testimonials became more of a personal story for customers to relate to.
Separating Julie’s treatment into groups allowed for a much clearer customer pathway. In addition to this, adding ‘Laser/IPL Oxford’ to her logo clearly communicates the service she specialises, appealing to her target market within Oxford.
We loved working with Julie and even learnt a little bit about Laser Hair Removal along the way! 🙂