Everyone will tell you that small businesses need to have a presence on Facebook.
After all, it’s a great way to keep in contact with clients and prospects and potentially gain new leads, right?
You know what happens next – you start with enthusiasm, then get discouraged when there’s little immediate impact on sales.
Your page gets neglected and ends up full of cobwebs and tumbleweed. Then you say, “Yeah – I tried Facebook, but it doesn’t really work for my business…”
Of course, what you post is of great importance, but the biggest problem for firms that give up is that they simply didn’t build a big enough audience.
So, before you waste time posting great content to one man and a dog, follow our checklist
Six Easy Ways to Build Your Facebook Page Following
1. Invite your friends to like the page. Then ask their friends to ask their friends, and so on.
This sounds incredibly obvious, but you’d be amazed how many businesses don’t do it.
2. Get your employees to invite their friends to like the page (and so on – you get the picture).
3. Run a Facebook campaign to increase the likes on your page.
It’s easy to do, and costs as little as 30p per like. You can target people by interest, gender, region etc – so you know you’re getting your kind of people to the page. A small investment of £100 can get you over 300 likes.
4. Like and comment on the pages of companies you’d like to do business with.
Leave them a little note letting them know that you have liked them.
5. Share your social media links everywhere.
On your website, in your regular emails and other social media platforms.
6. Don’t be shy.
Put your Facebook page out there on groups and forums. Networking groups will give you the chance to show off your page. But, don’t just post your URL and leave – get involved. They don’t call this stuff ‘social networking’ for nothing.
Give it a go yourself, but if you find you’re getting stuck just give us a call.
Just a little note: When running a Facebook campaign, the images you use can only contain text up to 20% of the full image.