Social media: The good, the bad and the ugly.
What happens when social media goes wrong?
How bad could it damage your brand?
Take a lesson from Paraskevi Papachristou, a Greek triple jumper who got thrown out of the London Games, for writing a racially charged tweet on Twitter.
She tweeted: “With so many Africans in Greece … the West Nile mosquitoes will at least eat homemade food!!!”
After Paraskevi realised her joke was tasteless she quickly responded by posting on Facebook, “I am very sorry and ashamed for the negative responses I triggered, since I never wanted to offend anyone, or to encroach human rights,”.
So, imagine giving an employee the responsibility of posting on your personal or company social media pages. Be it a social media expert, or an intern. Could your brand handle such a mistake?
The so-called “experts” often forget to mention that a single status update could be devastating to your company and brand!
Make sure a social media strategy is developed — one that can be implemented consistently. Then make sure every employee knows what is deemed acceptable and what is not.
The last thing you want is to get kicked out of the race. (Get it?)